Al Ain Farms Essay Example | Topics and Well Written Essays - 1250 words

Al Ain Farms - Essay Example The company comprises of three Al Ain Dairy Farms, which delivers fresh dairy products, raw milk cow, camel products, and fresh chickens and eggs (â€Å"Al Ain Dairy Farm† 1). The company is in the food production Industry where it employs between 201-500 employees (â€Å"LinkedIn† 1). The company adopts and maintains a commitment to consistent innovation, quality, and freshness (â€Å"Al Ain Dairy Farm† 1). Indeed, Al Ain Farms and Livestock Production Company developed a comprehensive Program of corporate social responsibility and sustainable use of environmental resources. Specifically, the company measures and monitors waste, emissions, and water processing levels in consultation with Al Ain Municipality (â€Å"Al Ain Dairy Farm† 1). Moreover, the company abhors quality and complies with all national and international quality and safety standards such as HACCP and ISO. Indeed, Al Ain Farms and Livestock Production Company received its ISO 22000 certifi cate in 2009 (â€Å"Al Ain Dairy Farm† 1). It also gained the HACCP certification because of attaining the highest international standards of product hygiene and safety (â€Å"LinkedIn† 1). The company focuses on customer satisfaction, quality, safety, and innovation in all its operations. As a result, the company stands out as an award winning company where it continues to receive various consumer and industry awards for its quality and innovation. Specifically, the company received the WCRC "Asia's Most Promising Brand" Award in 2013, UAE Product of the Year award in 2012, BBC Good Food Middle East award in 2011, 2012, and 2013, and the Sheikh Khalifa Excellence Award in 2010 among others (â€Å"Al Ain Dairy Farm† 1). The Al Ain Farms and Livestock Production Company witnessed consistent expansion since its inception in 1981 (â€Å"LinkedIn† 1). Today, the company has three dairy farms with more than 1000 milking cows and 230 camels, which supply UAE wi th a wide range of locally produced safe, hygienic, and high quality dairy products (â€Å"LinkedIn† 1). Moreover, the company invested in technology and machinery, which makes Al Ain Farms and Livestock Production Company the most modern and efficient processing plant with a high volume capacity for production in UAE (â€Å"Al Ain Dairy Farm† 1). Indeed, the company stands out in all aspects as the most successful and prominent dairy company in the UAE. Subsidiaries and Products Al Ain Farms and Livestock Production Company provide a wide range of high quality milk products and juice products in UAE. Specifically, the company offers full fat and low fat dairy products, laban, breakfast drinks and smoothies, and drinking yoghurts (â€Å"Al Ain Dairy Farm† 1). The company is initiating a project to offer a complete range of camel milk products, which includes launched six new camel milk variants under the â€Å"Camelait† brand of fresh camel milk (â€Å"A l Ain Dairy Farm† 1). Al Ain Farms and Livestock Production Company provide long life, nectars, and fresh juices. The company produces a new variety of desserts, which include vanilla and creme caramel & ice cream that come from camel milk (â€Å"Al Ain Dairy Farm† 1). More so, Al Ain Farms and Livestock Production Company provide fresh chickens and eggs. Market Share Through innovation, quality production, corporate social responsibility, compliance, and commitment Al Ain Farms and